Don’t male it in. Make appealing to men a priority.

More than two-thirds of principal grocery shoppers are female adults. Most of the remaining third are adult men.

One-third of anything is a chunk to leave on the table for your competitors. Don’t believe me? Next time you’re out to eat, try giving up one-third of your favorite dessert to the annoying guy at the next table who talked too loud during dinner.

Who has two thumbs and is doing more of the grocery shopping? This guy!

Here are some things we’ve learned about men and their shopping habits:

  • Only 25 percent use a list, compared with 75 percent of women
  • They usually don’t ask for help (except maybe from the butcher)
  • They say they want to “get in and get out,” but they’re more prone to wander (no list)
  • They tend to buy in larger quantities than women, especially meat

Now an agency is focusing its energies and expertise on marketing to men. It happens to be the agency we work for. Check it out at Marketing to Men.

There are ways to take advantage of what we know about men and their behaviors. They are important influencers and decision makers in a multitude of decisions that affect our industry, both in the home and at the office.

More on this later. Have a peaceful weekend and safe travels if you are on the road or in the air.

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One response to “Don’t male it in. Make appealing to men a priority.

  1. As a man, when I go to the grocery store, I put my head down, get some food, and try to get the hell out. But if an attractive woman tried to pick me up, I’d be all about it.

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