Worth noting: The power of consumer influence

This e-mail came across our desk earlier today:

People,
 
I just need to take a moment here to tell you to have some Cheetos. I’m not kidding. I just had a bag, and it was glorious. I seem to have forgotten just how good they are – I generally avoid them because of the post-snacking finger gunk, but now I’m thinking it’s totally worth it. Seriously, I think they might be laced with antidepressants or something, because eating them was blissful.
 
Do yourself a favor. Get a bag.
 
Yours in positive snacking,
DCP

We’ll let you know real-time how people in this person’s network responded to this actual word-of-mouth endorsement of a snack product.

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One response to “Worth noting: The power of consumer influence

  1. Pingback: Think word of mouth isn’t powerful? Think again, Chester! « Marketing Spoonful

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