Marketing Spoonful

Vacation Odyssey Day Four: Breakfast—The Most Important Snack of the Day

July 29, 2008 · 2 Comments

Does it count as a snack if you eat it for breakfast? When does it stop being a snack and become a meal?

A meal should fill one completely. Maybe breakfast is less about filling the tank and more about providing enough fuel for the initial spark that gets the engine going for the day.

If that’s the case, then let’s take a look at some of our favorites, and why they’re our favorite snack and/or brand of snack.

Cinnamon Toast Crunch. It’s easy. Pretty much everybody likes it. It’s a fantastic family cereal. Cereal, even with added sugar and corn syrup, is hard to beat for a meal, in-between snack or, as designed, for breakfast.

Odwalla Bar! Nourishing Food Bar. Huzzah! Four words: Eight grams of protein. An energy bar that tastes good and still packs a nutrient-rich punch. We like the chocolate chip peanut bar. This bar is also worthy of applause because it’s a natural product-line extension for the people known for being natural, energizing and body-friendly because their juices were rich, tasty, funky and minimally-processed before it was cool. (Available online from Amazon and many grocery stores.)

Pie or brownies. These unbranded little daisies are great vacation breakfast food that’s easy to eat, pleasing to the palate and full of quick energy, plus carbs. There’s a reason why pie is served at rest stops on long bicycle rides. We’ve already seen “breakfast” and “energy” cookies for on-the-go professionals and sportos. Heck, Snickers has an energy candy bar. So we think some smart food marketer should come up with breakfast brownie or pie that has health and energy benefits but plenty of sweetness!

Courtesy gotmilkbottles.com

gotmilkbottles.com

got milk? It’s still a commodity, so we’re not going to lie and say anyone has done a good job of marketing their own brand (except maybe Borden, Shatto-two brands with whom we work-and a select group with an enduring brand, family focus or locally-grown point of differentiation.) But you gotta have the cold, creamy white stuff to complement the snacks we’ve covered above. As Cosmo Kramer would say, “Delicious. Nutritious. Outrageous!”

Categories: Branding · Consumer Preference · Creativity · Family · Food · Health and Nutrition · Innovation · Manufacturing · Marketing · Packaging · Product Development · Promotion · Strategy · Travel
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2 responses so far ↓

  • Tom Humes // July 29, 2008 at 5:43 pm

    Nice Site layout for your blog. I am looking forward to reading more from you.

    Tom Humes

  • Brock // July 29, 2008 at 7:14 pm

    Maybe the difference between breakfast and snacks isn’t if they fill you up. Maybe it’s how you eat them. CTC eaten dry in a snack. Pour milk on it and its breakfast.

    Pie is my favorite breakfast of all time. Good call.

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