OK, class, it’s time for equations.
Nature Valley Sweet and Salty Nut Granola Bar + Gatorade G2 = BREAKFAST
Slim Jim + Handi-Snacks Crackers ‘n Cheez + apple = LUNCH
Capri Sun juice pouch + Cheetos snack size bag = AFTERNOON SNACK
There’s no need to get scientific here. If you can make it portable, you’ve just increased your food product’s chances of being relevant to consumers, and thus, purchased by them more often.
We need to make it happen. Especially with food products that are truly commodities. It’s that simple.
There are challenges, though. For example:
- How do you balance freshness with portability, i.e. how do you make a tasty steak portable?
- How do you balance “natural” with portability, i.e. how do you cut back on preservatives?
Technology and creativity can help solve these problems. After all, we’ve turned cranberries into a tasty snack called Craisins, made fruit into fun strips and created shelf-stable milk. We should be able to give consumers more protein, fiber and carbohydrate food options for life on the go.
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Industrial Marketing Strategy, 3rd Edition | Internet Marketing Marketing Strategies Marketing Resources | Marketing Idea // August 7, 2008 at 5:00 am
[...] Portable + Tasty = ProfitableOK, class, it s time for equations. Nature Valley Sweet and Salty Nut Chewy Granola Bar + Gatorade G2 = BREAKFAST. Slim Jim + Handi-Snacks Crackers n Cheez + apple = LUNCH. Capri Sun juice pouch + Cheetos snack size bag = AFTERNOON … [...]