Tag Archives: customer relationships

Have you hugged your logistics manager today?

We do a lot of work for a lot of different clients, including food clients. But most all of our clients do some sort of manufacturing. And that means they have stuff to deliver.

And sometimes, the wrong stuff is delivered. Or the right stuff is delivered at the wrong time. Or both are wrong. It can get ugly.

But here’s a little something we’ve learned for you to chew on today. It comes from talking with loads of procurement people and buying decision-makers in many channels and industries.

Time and again, they tell us:

“Communication is the key to our hearts. If it’s going to be late, give us fair warning. If there’s a problem with the shipment, call us before you short us so we can be prepared or work something out. We can handle the truth, not matter how unappealing it might be.”

People make mistakes. Buyers understand that. But they would rather buy from honest people who admit their mistakes and try to help fix them.