Tag Archives: e-mail

Worth noting: The power of consumer influence

This e-mail came across our desk earlier today:

People,
 
I just need to take a moment here to tell you to have some Cheetos. I’m not kidding. I just had a bag, and it was glorious. I seem to have forgotten just how good they are – I generally avoid them because of the post-snacking finger gunk, but now I’m thinking it’s totally worth it. Seriously, I think they might be laced with antidepressants or something, because eating them was blissful.
 
Do yourself a favor. Get a bag.
 
Yours in positive snacking,
DCP

We’ll let you know real-time how people in this person’s network responded to this actual word-of-mouth endorsement of a snack product.